In 1995, the first item ever was ordered online on Amazon – a book. Around 20 years later, the e-commerce industry has made over 2 trillion US dollars in sales worldwide. There’s no looking back now.
Ecommerce has revolutionized retail. It has evolved to meet the changing needs of people and to make online shopping easier for the modern-day customer. When it started, e-commerce was fairly limited in its capabilities. But not anymore. Whether it’s customization, enhanced return policies, or improved integration, all of these changes (among countless others) have taken the world of e-commerce by storm. And 2020 is here to further transform the world of e-commerce.
So, if you’re still on the fence about the future of e-commerce, these e-commerce trends will prove to you that e-commerce isn’t just rapidly growing, it’s here to stay. And you too can include these e-commerce developments into your business to ensure steady growth of your online store.
10 Top E-commerce Trends 2020:
Are you wondering what the future of e-commerce looks like? Do you want to look into what trends will shape the success of your online store? Here are the top 10 e-commerce trends for 2020 that you need to look out for.
1. Online Sales Growth is Unstoppable
Ecommerce sales have been growing constantly and for good reason. Online shopping is one of the most popular online activities. The sales are projected to increase from 1.3 trillion in 2014 to 4.5 trillion in 2021 (Statista, 2019). That’s a massive figure. It would mean a threefold growth over a 7-year span.
Even though online shopping is one of the most popular online activities, the usage varies by region. With the increasing popularity of ecommerce stores, a rising number of people are turning to online shopping. This increase in online shopping can be attributed to a number of factors. One of the main ones is arguably the level of comfort that is provided to online shoppers. There is also an increase in trust that online buyers have when they are purchasing online, as well as improved website experience. At one point, people used to be hesitant to buy things online, but that’s no longer the case. Websites have been made more customer-friendly. With all the comfort that is provided, there’s no surprise that online sales growth is becoming unstoppable.
2. Environmental Topics Influence Buyers
Green consumerism is on the rise, and brands need to take action. Half of the digital consumers say that environmental concerns impact their purchasing decisions. Ecommerce businesses should strive for creating more sustainable practices. People are now becoming more conscious of the environment than ever before and for the right reasons. Online businesses need to step in and make sure that their practices are environmentally friendly. This includes practices of sourcing products from fair-trade organizations to help create a greener e-commerce environment.
Millennials are paving the way forward to greener consumerism habits. Whether it’s free-range meat or vegan skincare products, there is an increasing demand for taking care of our environment. Consumers feel more responsible for the planet, which in turn increases the responsibility for brands to cater to the eco-friendly needs of customers.