Coffee is not only a means to keep you awake when you need to sleep. It is a pleasure. It can even be the most important thing for someone. You can get addicted to a certain type of coffee. You can even get so addicted, that you drink 10 cups daily! It all depends on the coffee brand that you use. Coffee is too general a term to be used without some precaution. There are different types of coffee, come of which are made in different ways: there is instant coffee, coffee from coffee machines, Turkish coffee, and so on.
When someone says he doesn't like coffee, this doesn't mean that he is not fond of it in GENERAL: this only means that he doesn't enjoy the type of coffee he is drinking. For getting nice coffee it is extremely important to have a certain procedure of coffee making.
Instant coffee, for example, is preferred by a lot of busy people: it is the easiest to make, and it does not require any skills apart from boiling some water and sipping the coffee into it. But I can tell you one thing about instant coffee: It SUCKS, as all things that are made quickly. If you don't put some energy and patience into the preparation of your coffee, you haven't tasted anything from it. I really prefer making my own coffee, preparing it with the love I have inside and waiting for it to be ready. That's why I use an automatic coffee maker. It is a technological thing, and it does not require a huge amount of time.
It is not as hard to make as Turkish coffee. But there is some concept when using automatic coffee maker: you pour a certain quantity of water and sip doses of coffee, then wait a little to boil These things really make the taste different, believe me, and not only that: by using automatic coffee maker you get better coffee than any brand of instant coffee can give you. If you really respect your good taste, you should give up drinking instant coffee. It is by no means delicious, and it makes you sick. It can even make you hate coffee! When you prepare your morning cup with the help of an automatic coffee maker, you get what you love: a real, fresh, naturally prepared coffee. Just give it a try: start using the automatic coffee maker and see what difference it makes.